Original Research

The determinants of visitor length of stay at the Kruger National Park

Martinette Kruger, Melville Saayman
Koedoe | Vol 56, No 2 | a1114 | DOI: https://doi.org/10.4102/koedoe.v56i2.1114 | © 2014 Martinette Kruger, Melville Saayman | This work is licensed under CC Attribution 4.0
Submitted: 21 September 2012 | Published: 24 June 2014

About the author(s)

Martinette Kruger, Tourism Research in Economic Environs and Society, North-West University, Potchefstroom campus, South Africa
Melville Saayman, Tourism Research in Economic Environs and Society, North-West University, Potchefstroom campus, South Africa


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Abstract

This study analysed the determinants of tourists’ length of stay at one of South Africa’s oldest and largest national parks, the Kruger National Park. It took the different regions of this Park into account and analysed visitors to the northern and southern regions separately to distinguish the different determinants of length of stay. The results showed clear differences between the determinants of length of stay for the two regions, indicating that for a destination with the size and scope of the Kruger Park, a regional approach should be followed to improve management and encourage visitors to stay longer.

Conservation implications: The northern and southern regions of the Kruger National Park differ significantly in terms of ecosystems, rainfall, climate and wildlife. From a tourism perspective, these regions should be managed separately taking the distinct differences of the two regions into consideration. Different variables influence visitors’ length of stay in these two regions. Conservation practitioners can use the results of this study to manage visitors to these areas.


Keywords

Kruger National Park; nature-based destination; determinants; length of stay; latent class approach; Poisson regression analysis; negative binomial regression analysis

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